Bokra Heuristic Evaluation
How do we refine a fintech product to deliver a frictionless, user-centered experience? By conducting a comprehensive heuristic evaluation, I identified usability gaps and provided actionable recommendations to improve navigation, error prevention, and user control.
Client:
Bokra
Role:
Year:
2024
The Challenge
Bokra is designed to help users invest with purpose, yet certain UX friction points were making it harder for them to confidently set and achieve their financial goals. The challenge? Detecting and resolving hidden usability issues—from unclear feedback loops to navigation inefficiencies—to ensure an intuitive, frustration-free experience.
Process
Defined the Framework → Used Nielsen’s 10 Usability Heuristics to evaluate usability.
Screen-by-Screen Analysis → Assessed flows like sign-up, onboarding, and transactions.
Scoring & Prioritization → Ranked usability issues by severity to guide improvements.
Actionable Recommendations → Provided clear design solutions to address pain points.
Validation & Next Steps → Suggested iterative testing to track improvements.
Solution
Through a structured UX audit, I identified areas for improvement, such as enhancing system visibility, improving navigation flexibility, and strengthening error recovery. By implementing clearer status indicators, more intuitive actions, and refined consistency in UI components, the platform is now more seamless and user-friendly.
Key takeaways
Proactive UX evaluation saves time & costs—spotting usability gaps early prevents major redesigns later.
Design consistency drives trust—aligning UI patterns makes navigation smoother and more intuitive.
Small UX tweaks = Big impact—fixing minor friction points significantly enhances user engagement and retention.